Welcome! I hope you’ve taken some time to explore the DoIt4u2 website.
By way of introduction, I am the company’s Principal/Creative Director, servicing the creative and marketing needs of a diverse range of clients. I bring more than 16 years of award-winning, graphic design experience to the company. My diverse background blends marketing strategy, design, animation and website development into a powerful package with one goal — to help you achieve results.
Most recently, I was Marketing Manager with the Chicago Bulls and White Sox, where I helped to revive the sales and brand of the Bulls/Sox Training Academy. I implemented new sales and marketing strategies, found new vendors to keep the overhead down, and focused on implementing a more consumer-friendly format. I revised the brand through a complete re-design of outbound marketing material and in-house displays. Giving everything a more welcoming, kid-friendly format made it an exciting time to be in this position!
From that introduction, you’d never guess that I actually came from the advertising world. I have years of experience working with some of the world's largest advertising agencies, including Foote Cone & Belding (now DraftFCB), Leo Burnett, DDB Worldwide, Euro RSCG Tatham and Ogilvy & Mather.
I successfully created the graphics department for a major post-production house in Chicago, where I was also responsible for concept and design of title animation, graphics and high-end special effects for television commercials. The quality of my work helped place me on the creative production teams for such high profile brands as McDonald's, Gatorade, Red Lobster, Bud Light, Subway and the Blue Cross Blue Shield Association. As a film editor for national television commercials, I was awarded the prestigious Windy City Addy Award for graphics development and editing of a 30-second television commercial, "Recycle This."
I have also managed production budgets, and have supervised color correction and final sound/film mixing sessions in the advertising world.
In recent years, I have expanded my experience in visual communications, which has led me into the world of print, web and electronic design, now the mainstay of much of my business. I continue to stay at the forefront of the latest technologies and techniques involved in producing cutting-edge web and print content for a full range of clients.
I have a B.A. from Columbia College-Chicago, where my studies included multimedia, photography, graphic design, film/video and television production. I am certified in compositing, 2D effects and animation with Discreet Logic from Silicon Studio in California.
My newest venture, DoIt4u2, is a small business with big ideas. I hope the culmination of all my experience can help your organization develop a high-end marketing presence at a fraction of the cost of doing business with a big agency.
I look forward to the opportunity to meet with you … and someday, to gain your trust as a client.